RIEDLE_image_engl

RIEDLE® image brochure

It was going to be a special evening. The young man had already purchased a bottle of champagne – no mean feat in your early 20s. On the way to the rendezvous, the inevitable happened: the bag ripped, the bottle smashed and all his hopes trickled away with the bubbly... The young man was Volker Riedle. On the back of this distressing nuisance, the trained paper and print technician decided that very same evening to develop the best paper bags of his time. Two years and 147 experimental models later, he created a prototype for a new generation of paper bags in his parents’ basement – a bag designed to provide the greatest possible stability, maximum elegance and ultimate wearing comfort. This innovative strength still shapes the company to this day. The shards of the past transformed into the port of call for leading brands. The beloved became Mrs Riedle. And Volker Riedle himself became the “Papioneer”.

home 7 la ngenbrettach Home Bag Home. Paris. London. Milan. Langenbrettach. That’s where tomorrow’s fashion is created. Even while riedle® bags travel all over the world, we are most at home in an idyllic village near Heilbronn. History is repeating itself... ...because it was a tinkerer who discovered the Brettacher apple in 1911. So there must be some- thing special in the air here in Langenbrettach. Inventiveness. Inspiration. A heaped spoonful of pioneering spirit... Whatever the village’s magic is: as unmistakable as the taste of a Brettacher apple is the high quality of every riedle® paper carrier bag, shipped from here to world-famous manufacturers all over the world. And whatever it is: the riedle® paper bag’s haptic is recognisable with your eyes blindfolded. Per- haps the smallness of Langen- brettach lends itself to noticing the smallest details, which make all the difference in the end.

8 the riedle honeycomb Keeping nature’s promises. And then some. Stable and f lexible. Reliable and sustainable. Striving for perfection means reconciling contrasts. Nature has already produced a truly f lawless shape to meet these requirements: the hexagon. Here, beauty, efﬁciency and protection form an impressive symbiosis in a very special way – a combination that we love at r iedle ®. Nature is still the biggest perfectionist: she fascinates us with dazzling ad- vertising campaigns made from peacock feathers, moves us with stunning sunsets and develops robust architecture from the most natural materials in the world. So we can learn a lot from nature: how to advertise effec- tively, how to generate strong feelings and how to add stability to beautiful shapes. We model our work on nature’s honeycomb – in shape, function and durability – unmistakeably r iedle ®. Stable. Flexible. Light. And so natural. The hexagon.

sustainability 11 It’s in the bag: the FSC honeycomb as a sign of sustainability. Staging the brand image in a completely natural way. Paper. The basis of all ideas in the world of emotion experts. The high-quality raw material gives our team the necessary freedom in the development of our individual identity makers: bags with a strong impact. Clever constructions stay stable for longer. Reusable items shoul- der the load for longer. A sus- tainable side effect: what looks good in the long run becomes a long-distance communicator. And at the end of a long bag life, r iedle ® paper bags go back to where they came from: to nature – 100% recyclable. Which other brand ambassadors can claim this for themselves? As an FSC-certiﬁed company, we practise sustainability, work in a climate-neutral way and value resource-saving processes. We were the ﬁrst in the industry to have our paper carrier bags tested and registered in accor- dance with DIN EN 13590. They even passed with heavy loads. Hard to top.

12 artisans The artisans who go the extra mile. We create brand ambassadors – with space for the things that move people. Long-cherished desires. Dreams that come true. The things that make us or others spontaneously happy every day. r iedle ® creates brand identity. Our bags are the sought-after wish fulﬁllers and trophies that build proﬁles for brands and familiarisation for their custo- mers. For brands, high-quality bags create proof of expertise, generate desire and transfer information elegantly. Unique. Yet consistently reliable. An extremely high degree of specialisation and the courage to produce high quality paper carrier bags by hand are our passion: we literally hold our items in our hands before they leave the company. Our bags carry big names. That ﬁlls us with pride. In the end, we are the ones that can carry the load ... Being allowed to further enhance luxurious things as a brand’s brand is a special responsibility.

mission 15 Volker Riedle is the “Papioneer”. Perfecting simple things is much more challenging than making complex things better. Probably the most impressive form of dedication is when a task becomes a life‘s work – and a vision revolves only around its customers. Volker Riedle loves what he does: making companies successful. Beautiful bags bring brands into their customers’ homes. For this reason, we ensure that your bags radiate trust and expertise. Each bag contains a piece of persona- lity – a piece of Volker Riedle‘s vision. His goal of creating paper bags that inspire customers and reli- ably promote a company’s brand today and in the future can be felt in every fold, every paper ﬁbre, every detail of a r iedle ® bag. Speaking of the future: some people say we‘re always ahead of our time. We don‘t have a glass ball, just our experience, steeped in tradition. Our aim is to recognise trends early on and to always be more innovative.

interview 19 “We don‘t make bags.” Volker Riedle is the “Papioneer”. His company has been setting standards in Swabian Baden-Württemberg for around 25 years. A conversation with the industry’s lateral thinker reveals some interesting thought processes. Exceptional. Outside the box. Mr Riedle, in times of highly complex media planning and an unprecedented variety of communication channels: what role does the paper bag play as an advertising medium today? A very big one! Do you know of any other medium that has such a high use across the population? An attractive paper carrier bag can not only be a trophy from a favourite brand, but it is also useful, ﬂexible and can be used several times – an indispensable long runner. So what are the main beneﬁts for advertisers? In the way the medium can be completely planned out. Circu- lation and investment can be precisely controlled and even at the end of a campaign our bags remain in circulation as brand ambassadors thanks to their

20 interview high quality – while yesterday’s newspaper advertisement is already in the waste paper bin. The r iedle ® reach remains sustainable. That‘s why I like to call us ‘the artisans who go the extra mile’. So basically you’re saying: no campaign without a paper bag? Right! A bag is “multi-visible” – and it‘s durable. Many advertisers appreciate our large selection of materials, cords or sizes as well as the consulting expertise that comes with it. This gives our customers security: the “carrier bag” measure will be a sure success. We can guarantee the best possible quality, which is the basis for long reusability – because we can shape every production step ourselves. How have you stayed success- ful after so many years? Probably because we are the ones who make things possible. Perfection and innovation are not always enough. It‘s the service, too. As a manufacturer, we can afford our own creative department. Especially for customers who do not employ an agency or for a company management who cannot deal with every detail r iedle ®‘s collected know-how from around 25 years of creative bag design can create completely new stimuli in the area of cor- porate communication. For us, a Carefree Package is only complete when ideas, consul- tation, design and production within tight deadlines inspire our customers. We know tricks,

interview 23 Sustainability as a company strategy also requires the courage to break new ground for our customers. Cooperation characterised by mutual respect and responsibility. But even a high-quality bag will retire eventually, won‘t it? Naturally. But then our custom- ers can be safe in the knowledge that they used an environment- ally friendly and inspiring qua- lity medium. A valuable com- panion that joins the eco-cycle seamlessly at the end of its life cycle: from nature into nature. extras and reﬁnements that many companies would not have thought possible with a paper carrier bag. A clear advantage: you make it easy for your customers... Yes – because we want their campaigns to be moving in the truest sense of the word. We provide objective advice so that every purchasing department takes as much pleasure in supplier loyalty to riedle® as the mar- keting department takes in the decision for professional brand development. Also a conscious decision for sustainability? That’s our goal. Practised com- pany values in harmony with nature. FSC certiﬁcation and other attributes distinguish us.

RIEDLE® paper bag manufacturer, corporate history an image brochure