The panther as a guard for data protection

Data privacy statement

1Data controller

The data controller within the meaning of the data protection laws, particularly the EU General Data Protection Regulation (GDPR), is:

Mr. lawyer Holger Joachim
Lindenplatz 5
74196 Neuenstadt

You can reach him at: or at the above postal address.

2Your rights as a data subject

You may exercise your right to do any of the following at any time by contacting our data protection officer using the details provided:

  • Obtain information about the data we hold about you and how we process it,
  • Correct any personal data that is incorrect,
  • Delete the data we hold about you,
  • Limit the processing of your data, if we are not yet allowed to delete your data owing to legal obligations,
  • Object to the processing of the data we hold about you and
  • Transfer your data, if you have consented to data processing or have concluded a contract with us.

If you have given us your consent, you may revoke it at any time with effect from that point onwards.

You may complain to the regulatory authority that is responsible for you at any time. The competent regulatory authority will depend on the federal state in which you are resident or in which you work or in which the alleged breach occurred. You can find a list of regulatory authorities (for the non-public sector) with addresses at:

3The purpose of data processing by the data controller and third parties

We will process your personal data only for the purposes stated in this data privacy statement. Your personal data will not be transmitted to third parties for any purposes other than those stated. We will forward your personal data to third parties only if:

  • You have given us your explicit consent to do so,
  • Processing is necessary in order to execute a contract with you,
  • Processing is necessary in order to fulfil a legal obligation,

Processing is necessary in order to protect legitimate interests and there is no reason to assume that this is outweighed by an interest you have, which is worthy of protection, in not allowing your data to be forwarded.

4Collection of general information when you visit our website

General information is collected automatically through a cookie when you access our website. This information (server logfiles) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and similar items. This only involves information that does not allow anything to be inferred about you as a person.

This information is required for technical reasons in order to deliver content you have requested from websites correctly, and is mandatory when you use the internet. It will be processed for the following purposes in particular:

  • To ensure that a connection can be established with the website without any problems,
  • To ensure that use of our website works smoothly,
  • To analyse system security and stability and
  • For other administrative purposes.

Processing of your personal data is based on our legitimate interest in collecting data for the abovementioned purposes. We will not use your data to draw any conclusions about you as a person. Only the data controller and, if applicable, the data processor will receive the data.

We may statistically analyse this kind of anonymous information in order to optimise our web presence and the technology behind it.

5Provision of services for which there is a charge

We will request additional data, e.g. payment details, in order to provide services for which there is a charge, so that we can execute your order. We will store this data in our systems until the statutory retention periods have expired.

6SSL encryption

To ensure that your data is kept secure during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.


Based on your explicit consent, we will regularly send you our newsletter and/or similar information via e-mail at the e-mail address you have given us.

If you wish to receive the newsletter, all you need to do is give us your e-mail address. When you register to receive our newsletter, the data you provide will be used solely for this purpose. Subscribers can also be informed via e-mail of circumstances that are relevant to the service or to registration (e.g. changes to the newsletter service or technical conditions).

We need a valid e-mail address for effective registration. To check that it is actually the holder of an e-mail account who is registering, we use the “double-opt-in” procedure. To do this, we record an order for the newsletter, the sending of a confirmation e-mail and receipt of the answer requested in this e-mail. No further data is collected. The data is used solely in order to send the newsletter and is not passed on to third parties.

You may revoke your consent to the storage of your personal data and its use to send out the newsletter at any time. Each newsletter contains a link that enables you to do this. You can also unsubscribe directly on this website at any time or contact us using the details at the end of this data privacy statement to tell us your wishes.

8Contact form

You can contact us via e-mail or the contact form if you have any questions and give us your voluntary consent for us to contact you. You will need to provide a valid e-mail address for this. This will be used to allocate your query and later respond to it. The provision of further data is optional. The information you have provided will be stored for the purposes of processing your query and for any follow-up questions. Personal data will be deleted automatically after your query has been dealt with.

9Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (referred to in the following as Google). Google Analytics uses “cookies”, i.e. text files that are stored on your computer and allow your use of the website to be analysed. The information that the cookie generates about your use of this website is generally transmitted to a Google server in the US and stored there. As IP anonymization is activated on these websites, however, Google will firstly truncate your IP address within member states of the European Union or in other contracting member states of the European Economic Area Agreement. The full IP address will be transmitted to a Google server in the US and truncated there only in exceptional cases. Google will use this information on behalf of the operator of this website to analyse your use of the website, compile reports on website activities and provide further services associated with use of the website and the internet to the website operator. The IP address transmitted by your browser in connection with Google Analytics’ activities will not be combined with other Google data.

Data processing is carried out for the purposes of analysing the use of the website and compiling reports on activities on the website. Further, related services will then be provided based on use of the website and the internet. Processing is based on the website operator’s legitimate interests.

You can prevent cookies from being stored by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to make full use of all the functions of this website. In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected for and processed by Google by downloading and installing the browser plugin available from the following link: Browser add-on for deactivating Google Analytics.

In addition to or as an alternative to the browser add-on, you can stop tracking by Google Analytics on our websites by clicking on this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting information for this website and this browser in future, as long as the cookie remains installed in your browser.

10Use of Matomo

This website uses Matomo (formerly Piwik), an open-source software program for statistical analysis of visitor access. Matomo uses “cookies”, i.e. text files that are stored on your computer and allow your use of the website to be analysed.

The information generated by the cookie about your use of the internet service is stored on a server in Germany.

The IP address is anonymized immediately after processing and before storage. You have the option to prevent cookies from being installed by amending the settings for your browser software. However, we would like to point out that you may no longer be able to use all the functions of this website if you change the settings in this way.

You can decide whether to allow a specific web analysis cookie to be stored in your browser, which will enable the operator of the website to collect and analyse various types of statistical data.

11Use of Google Maps

This website uses Google Maps API to present geographical information in a visual way. When Google Maps is used, Google also collects, processes and uses data relating to the use of map functions by visitors. You can find more information about data processing by Google in Google’s data privacy statement. You can also amend your personal data privacy settings in the data protection centre.

You can find detailed instructions on how to manage your data in connection with Google products here.

12Google AdWords

Our website uses Google conversion tracking. If you arrive at our website via an advertisement placed by Google, Google AdWords will install a cookie on your computer. The conversion tracking cookie is installed when a user clicks on an advertisement placed by Google. These cookies cease to be effective after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the advertisement and has been redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected with the aid of the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who have clicked on their advertisement and been redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to identify users personally.

If you do not wish to take part in tracking, you can refuse to allow the necessary cookie to be installed – for example by setting your browser so that automatic installation of cookies is generally deactivated or so that cookies from the domain “” are blocked.

Please note that you must not delete opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all cookies in your browser, you must install the relevant opt-out cookie again.

13Use of Google remarketing

This website uses the remarketing function of Google Inc. The purpose of this function is to show visitors to websites within Google’s advertising network advertisements that are relevant to their interests. A “cookie” is stored in the website visitor’s browser, which makes it possible to recognise the visitor when he/she calls up websites that belong to Google’s advertising network. On these pages, the visitor may be shown advertisements that relate to content that the visitor has previously called up on websites that use Google’s remarketing function.

Google says that it does not collect any personal data during this process. If, however, you do not wish to use Google’s remarketing function, you can in principle deactivate it by going to and adjusting your settings accordingly. Alternatively, you can deactivate the use of cookies for advertising that is relevant to your interests via the advertising network initiative by going to and following the instructions.

14Facebook pixel, custom audiences und Facebook conversion

Within our online services, on the basis of our legitimate interest in the analysis, optimisation and economic operation of our online services and for these purposes, the “Facebook pixel” of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, US, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

Facebook is certified under the Privacy Shield agreement, through which it guarantees that it will comply with European data protection laws (

The Facebook pixel enables Facebook on one hand to identify visitors to our online services as a target group for advertisements (“Facebook ads”). Accordingly, we use the Facebook pixel to ensure that the Facebook ads we place are shown only to those Facebook users who have shown an interest in our online services or who have certain characteristics (e.g. interest in certain subjects or products, determined on the basis of websites they have visited) that we communicate to Facebook (“custom audiences”). By using the Facebook pixel, we also hope to ensure that our Facebook ads are in keeping with users’ potential interests and will not be perceived as annoying. Moreover, the use of the Facebook pixel also allows us to track the effectiveness of Facebook advertisements for statistical and market research purposes, as we can see whether users have been redirected to our website after clicking on a Facebook advertisement (“conversion”).

Facebook processes data in accordance with Facebook’s data policy. Accordingly, general information on the presentation of Facebook ads is provided in Facebook’s data policy: You can find specific information and details of the Facebook pixel and how it works in the help section on Facebook:

You can object to data collection by the Facebook pixel and the use of your data to show Facebook ads. To regulate which types of advertisements you are shown within Facebook, you can call up the relevant page created by Facebook and follow the instructions there on settings for use-based advertising: Settings work independently of platforms, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

15Changes to our data protection regulations

We reserve the right to amend this data privacy statement to ensure that it always complies with current legal requirements or in order to reflect changes in our services in the data privacy statement, e.g. when we introduce new services. The new data privacy statement will then apply the next time you visit.

This data privacy statement has been created using the data privacy statement generator of activeMind AG.

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